Motor sports are a lifestyle 

Motorized sports are much more than the machines, and for Martin Horik, they are a lifestyle. This enthusiast is a former professional international calibre motocross racer. In 2013 Martin Horik would start producing independently: Martin Horik-Octane the series. Our role in this production project was to develop commercial partnership with major sponsors. We delivered long-term partnerships such as Can-Am.

Our approach combines television media creativity and exclusive video content designed for the web.

Mandate: Business Development and Media Creativity 

Responsibilities

• Development of commercial partnerships with potential advertisers
• Integration and visibility of partners within segments shown on TV
• Development of exclusive video content for the web
• Sourcing, drafting proposals and sponsorship contracts

Broadcasters

• V-TV- 2013, 2014, 2015
• RDS – 2016, 2017

Long-term, Quantified Results

• + $200,000 (approx.) in dollar value and in product exchange
• Agreements with Can-Am still being renewed
• Tens of thousands of dollars in a variety of equipment used during filming
• The credibility of renowned partners

Produced by: Horik diffusion international

To learn more about the production visit, here: www.martinhorik.com

References available upon request.