Martin Horik
Martin Horik

Motor sports are a lifestyle 


Motorized sports are much more than the machines, and for Martin Horik, they are a lifestyle. This enthusiast is a former professional international calibre motocross racer. In 2013 Martin Horik would start producing independently: Martin Horik-Octane the series. Our role in this production project was to develop commercial partnership with major sponsors. We delivered long-term partnerships such as Can-Am.

Our approach combines television media creativity and exclusive video content designed for the web.


Mandate: Business Development and Media Creativity 
  • Development of commercial partnerships with potential advertisers
  • Integration and visibility of partners within segments shown on TV
  • Development of exclusive video content for the web
  • Sourcing, drafting proposals and sponsorship contracts
  • V-TV- 2013, 2014, 2015
  • RDS – 2016, 2017
Long-term, Quantified Results
  • + $200,000 (approx.) in dollar value and in product exchange
  • Agreements with Can-Am still being renewed
  • Tens of thousands of dollars in a variety of equipment used during filming
  • The credibility of renowned partners


Produced by: Horik diffusion international

To learn more about the production visit, here:
References available upon request.