Web Advertisement
Web Advertisement



Riding Across Canada to Help People with DMD


The goal of this campaign was to promote Bruce Babington’s cycling trek across Canada for La Force Foundation. We produced this 15-second pre-roll ad. It was intended for the Web, Facebook and YouTube. We took charge of the end-to-end production process, from script-writing to coordinating the half-day shoot that took place at Mont-Tremblant. We also developed advertising campaigns for social media and YouTube.


Simply Excellent Return! 
A reach of 264,096 people and over 51,195 views on social media and YouTube!


The Mandate: Production, Advertising and Web Campaign

• Original idea, concept and scripting
• Production of French and English versions
• Coordination, locations and extras, etc.
• Registration of VOs
• Filming and editing


Web Marketing Responsibilities

• Launching of remarketing campaigns on social media (Facebook)
• Implementation of AdWords account and keyword campaigns (YouTube);
• Writing posts for social media



Reach on Facebook (French and English)
• A reach of 172,000 people on social media (Facebook)
• More than 20,000 views on social media (Facebook)
• Over 500 views, interactions, etc.;

YouTube Reach (French and English)

• A reach of 92,096 people on the YouTube channel;
• Views: 32,195;



• Donations of over $3,000 directly linked to this campaign!


Learn more about the project, here: www.vloglaforcedmd.com
References available upon request