Microsite and Campaign to Propel Web Series

Producing quality video content is not enough to reach your target audience. The production must be accompanied by an appropriate web campaign. In the case of our video series “Portait of Duchenne”  we developed a web microsite, “vloglaforcedmd.com” and launched a social media campaign. Our intention was to reach a wider audience and to “remarket” those who already knew us. Our team conducted this entire project, from writing the grant proposal to finance the short documentary series, to developing the microsite and orchestrating the campaign on social media. We are even hosting and handling maintenance for vloglaforcedmd.com and laforcedmd.com.

We were aiming to unify the Canadian DMD community through our video production. We chose to tell inspiring stories and propel them effectively on the Web and in social media.

Our Responsibilities

Shortdoc Web Series

-5 short docs presenting stories of Canadian families (5 minutes) with Canadian families
-3 interviews with Canadian researcher conducting cutting edge DMD research

• Research, scripting, characters, stories and locations across Canada
• Shooting and directing
• Scripting for social media
• Video editing
• Subtitles (French and English)

Web Development

• Concept and design of the vloglaforcedmd website. (mock-up, site arborescence)
• Copywriting content (French and English)
• Research and image and web design
• WordPress development
• Hosting, updates and maintenance on our server

Campaign on Social Networks

• Connect website traffic to the campaign with a Facebook pixel
• Connect newsletter subscribers to our social media campaign
• Create a similar audience
• Ongoing management of the campaign

The Results 
Facebook 

• Scope: 213,039 Internet users
• Views: 97,964 Internet users
• Interactions: 3,263

Learn more about this project by visiting the site here: vloglaforcedmd.com
References available upon request